Building a Successful E-Commerce Website
As we talked about here and here, there are steps your New Mexico business can take to increase sales. A simple search on the internet will return thousands of hits on how to launch an e-commerce website. Certainly, we can build your online store with just the right features for your product or service. We can add a store to your site that’s as sleek and user-friendly as this demo site here. And since this is a DEMO site, it has only the bare bones of features installed. Some of the many 100’s of feature available include: *
- Point Of Sale (POS)
- Product Add-ons
- Abandoned Cart Settings
- Customer Relationship Manager
- Allow customers to compare prices
- Tracking Number and Carrier
- Table Rate Shipping
- Bulk Edit
- Customer Specific Pricing
*Some features are added cost.
Attracting customers to your e-commerce website.
If you’re launching a product like the Dollar Shave Club (see this NSFW uproarious video) and you have the marketing resource$ to make a grand entrance, that’s great! But if you’re a S/MB New Mexico business, then we suggest Social Media Marketing.
There, we said it again. Social Media Marketing.
One reason, is because developing a loyal audience that enthusiastically connects with you means free advertising for your business.
You might be thinking that a ‘like’ or ‘follow’ on social media is a vanity metric. But, in reality, it is an indication that you’ve managed to start acquiring fans and followers that will purchase your products or services, and share that experience on social networks.
So, as you start building your following, you’ll have a free viral marketing strategy for your business when your fans share your story on social media.
Get Started On Social Media By Choosing An Audience You Care About
Your Social Media presence doesn’t need to rank first to get results.
While promotional content like Facebook Ads are a proven means of marketing, businesses now need content that focuses on their community. To be successful with Social Media Marketing, businesses must create and share content that resonates with their constituency and followers.
On your business page, you can share your stories, business highlights, new services, or products; a narrative that keeps your customers engaged and interested
Some Not-So Final-Thoughts
While we absolutely encourage you to begin or improve your Social Media presence, you can earn a lucrative income from selling your products on Amazon, eBay and Etsy. Nevertheless, building an e-Commerce website for your business will provide a more personal customer experience. Pair that with a great social media strategy, and success is just a ‘Like’ away.