Social Media FAQ 1

Social Media FAQ

High Desert Digital has grown in an industry whose claim is that bigger is better. Well, when it comes to service, it’s not. We pride ourselves on our brand of knowledgeable, friendly and reliable customer service.

Since its inception, we have earned the trust and confidence of our customers by becoming a responsive and responsible resource for their technology and marketing requirements. This is also the critical area in which we distinguish ourselves from other technology providers.

Social media management is, in part, a process that includes the creation, placement, and analysis, of engaging content posted on social media platforms, like Facebook, Instagram, and Twitter. Social Media Management is much more than just posting to your timeline

Yes. Advertising on Social Media will provide significantly greater visibility for your product or service since Social Media Marketing is targeted. Increased visibility will further improve your chances of driving sales from social media.

Generally, Social Media Marketing generates Leads for the business. It is then the businesses responsibility to Close The Sale.

Hypothetically, a sandwich shop that increased sales by 20% using SMM, would have an Ad Spend far less than a Jeweler who’s sales increased by the same percentage. Costs include a reasonable monthly fixed fee dependent on how many platforms, the Creative (Images, Video, Copy, etc.), in short, it depends.

Social media benefits businesses in a variety of ways; perhaps the most important to some is the ability to establish a dialogue with customers. But first, ask “What are you trying to accomplish? What is your marketing objective? Do you want Brand Awareness, Store Visits, Clicks to your Website​ or Website Conversions?”  Facebook Ads and Facebook Posts provides all this and more.

While we can make recommendations, ultimately the ad spend budget is determined by the client. We wouldn’t recommend a monthly spend of less than $500 for a local business or $1,500 for national reach. Our fees are based on a percentage of ad spend, with a minimum retainer.

That depends on your specific campaign goals. If you are looking to generate sales, Facebook & Instagram is usually our first choice. For clients with larger budgets, Linkedin is also a good option for generating leads. If your goal is to engage your current customer base, Facebook and Twitter would be appropriate. Approximately one million U.S. businesses actively advertise on Facebook. You can’t go wrong choosing Facebook Ads.

The answer to this question depends on the organization. You can answer this question in a general way by describing a variety of scenarios, including:

  • If the goal is conversion, track content downloads, online sales, webinar registrations, online lead generation form submissions, and so forth. These metrics help you understand how many people took action as a result of each.
  • If the goal is engagement, learn how many people participate in the conversation: how many comments, replies, reposts or retweets are the posts generating?
  • If the goal is awareness, look at reach, volume, and exposure to learn how widely your message is spreading.
  • If the goal is driving traffic to the website, track clicks, URL shares, and conversions, along with the path people are using to enter various pages on your website.

Optimizing your Google My Business (GMB) page will help you stand out from your competition in a local search. It also gives your customers useful information, such as your business name, phone number, location and hours. 

If your customers use the internet, we think so! No matter the business, we can find and grow you a targeted following, and drive leads to your business. 

A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and or interests.

Ads are referred to differently on different social platforms, but in the end they are fulfilling the same purpose. On each platform you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the platform’s advertising interface.

Facebook Ads are the preferred way to advertise on Facebook, and require a Facebook Ads Manager account – also known as Facebook Business Manager. Facebook ads offer you the greatest number of ad options; and the style you choose will depend upon your marketing objective. 

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