Affordable Platforms Like Facebook Ensures Your Advertising Budget Becomes Profitable Quickly.
Facebook - Instagram - Ads
Your business message can be seen across multiple platforms and in many different ways. Let’s take advantage of that in as many ways as we can. The more your customers begin to see your brand across the Internet, the more they will be able to connect with you turning browsers into buyers.
Stay relevant with creative and compelling Social Media Marketing.
Some 200 million people are members of influential Facebook Groups. They can help you reach potential customers by creating engagement and allowing you to position yourself as a trusted business.
Social Media platforms like Facebook serve as an effective marketing tool even if you don’t have millions of followers.
Facebook’s major advantage over other forms of advertising is that it directly engages with your followers. By posting an update on Facebook, you’re starting a conversation.
In contrast to Google AdWords, which is targeting people who are searching the Internet for specific products or services; Facebook ads, are shown to people who aren’t actually looking for what you’re selling. However, Facebook knows enough about their users that they allow you to run ads, for instance, targeting people in Northern New Mexico who “like” Green Chili.
It’s tempting to jump right in and start running ads, but before any of that happens. you need to know why people are on Facebook and what you want them to do.
Your immediate goal isn’t always just to make a sale. You want to create relationships. You want to build an audience who will like your page and, hopefully share it.
If you don’t have a Facebook Business Page, which is different from a personal profile, we will help set one up for you. If you do, here’s a quick tip on how to post to engage your followers:
Say you are in the restaurant business, instead of engaging with your followers by asking them to share their favorite menu item; ask them a question you’d like answered and perhaps have a multiple-choice post coupled with an attention-grabbing image or visual to elicit replies. Make certain to post topics your fans would like to answer and try to introduce a bit of humor and include images. After it has run its course, Facebook provides “Insights” on your page where you will see the results about who saw your ad and their level of engagement. Don’t give up if the engagement is less that you hoped for. That’s part of testing what works and what doesn’t. Then start to advertise on Facebook. The cost is extremely low.
More on Instagram Coming Soon
Instagram now has “Shopable Posts”. And with half a Billion users, taking advantage of the word-of-mouth marketing features they offer, it just makes sense to have Instagram included in an overall strategy.