How To Advertise On Facebook 1

How To Advertise On Facebook

Is Luck Even A Thing In Business?

How To Advertise On Facebook 2

It's Not Digital Marketing - It's What Marketing Is Today

Build Brand Awareness

Facebook is one of the fastest developing ad networks at your disposal – in point of fact, the number of advertisers using Facebook has more than doubled in the last 18 months. And, nearly 70% of Americans login to Facebook every day.

And we know how to advertise on Facebook

For as little as $1 a day, you can make a real impact. According to Moz, by spending $1 per day on Facebook ads, you have the chance to get in front of about 4,000 people that wouldn’t have seen your ad otherwise. Combine that with the fact that you’ll be doing something your competitors aren’t,  you’ve created some real awareness of your business.

Social media marketing can have a significant effect on your business’s growth. It’s one of the best methods to make people aware of your business, and that awareness can result in increased sales. It’s a cost-effective option that can have a positive outcome not only on sales, but name recognition as well.

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facebook's social media dominance

We Create Facebook Ads That Get Results

We will expand your reach to target prospects through strategically placed Facebook Ads.

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Facebook features hundreds of targeting options to help you lock in on potential new consumers. Given Facebooks 1 billion+ daily active users, you have the ability to target only the consumers that are likely to be interested in your products or services.

Location and demographics-based targeting is one of the most basic targeting methods. This allows brands to target by what’s called the “Designated Market Area” such as – country, state,  city, zip code, gender, age, sex, marital status, income, etc.

However, it gets more precise from there. Interest-based targeting,  while one of the most effective targeting options, allows specific targeting by subject interest related to your product. Whether its sports, jazz, cars, photography, or fitness, the options are limitless.

Behavioral targeting can target consumers based on their purchase
history, birthdays or events they like. For example, you can directly
target users who have visited your blog or viewed your website. Or can
target users that have engaged with your social media content whether
they commented, liked, or followed your page.

Facebook also offers targeting to Custom Audiences which allows for
retargeting to previous website visitors and consumers who shown
interest in your content already. Users that have engaged with your
page posts, images or videos can be targeted this way. The main
benefit with Custom Audiences is the ability to reach high-quality
audiences that are interested in your product or service.

There’s also Lookalike Audiences which offers the ability to target similar audiences to your customer base. A strong option with potential for high conversion rates.

How To Advertise On Facebook 3

Make People Buy Things

You can’t actually make people buy things. There has to be a demand. It is far more effective when you target a specific audience using social media marketing.

How To Advertise On Facebook 4

Content Creation Takes Time

If you have a Business Page on Facebook, keeping up with posts can be challenging — we’ll maintain your page and posts keeping things fresh and current.

How To Advertise On Facebook 5

Engage with Facebook Ads

In marketing, it’s never about you and what you want. It’s always about what’s in it for the target audience. – the demographics of buyers you’re attempting to reach.

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Your Specific Market

Facebook provides comprehensive targeting to help you reach your specific audience - their location, demographics, interests, their behavior, and more.

Monitoring Your Facebook Ad Performance

The Facebook Ads Manager provides you with an array of different metrics to monitor your ad campaign such as:

  • Cost-per-click
  • Cost-per-conversion
  • Impressions
  • Unique Link Clicks

In Ads Manager you can change the metrics you see to display the ones most important to you. Such as:

  • Performance:
  •  Result Rate
  • Reach
  • Impressions
  • People Taking Action
  • Amount Spent

And much more!

  • The reports provide you with many answers to your Ad spend questions, including:
  • Which ad placements are performing the best?
  • What times of day or weekdays deliver the most conversions at the lowest cost?
  • What are the best-performing target demographics?

 

How can we help?

Feel free to ask a question or simply leave a comment.