Social Media Marketing Does That
- You can create relationships using social media marketing with people who might not otherwise know about your products or services or what your company represents.
- Social media marketing makes you”authentic” to your audience If you want people to like your page and follow you, talk about the latest product and services, and share your persona with them.
- You can use social media to connect with your colleagues.
You can use social media marketing to communicate and provide an interaction that consumers have come to expect.
It can create not only repeat-buyers but customer loyalty.
- You can use social media to connect with your colleagues.
- The fact is, social media marketing is so multifaceted that it can be used in whatever way best suits the interest and the needs of your business.
Affordable Platforms Like Facebook Ensures Your Advertising Budget Becomes Profitable Quickly.
Your business message can be seen across multiple platforms and in many different ways. Let’s take advantage of that in as many ways as we can. The more your customers begin to see your brand across the Internet, the more they will be able to connect with you turning browsers into buyers.
Stay relevant with creative and compelling Social Media Marketing.
Some 200 million people are members of influential Facebook Groups. They can help you reach potential customers by creating engagement and allowing you to position yourself as a trusted business.
Social Media platforms like Facebook serve as an effective marketing tool even if you don’t have millions of followers.
Facebook’s major advantage over other forms of advertising is that it directly engages with your followers. By posting an update on Facebook, you’re starting a conversation.
In contrast to Google AdWords, which is targeting people who are searching the Internet for specific products or services; Facebook ads, are shown to people who aren’t actually looking for what you’re selling. However, Facebook knows enough about their users that they allow you to run ads, for instance, targeting people in Northern New Mexico who “like” Green Chili.
It’s tempting to jump right in and start running ads, but before any of that happens. you need to know why people are on Facebook and what you want them to do.
Your immediate goal isn’t always just to make a sale. You want to create relationships. You want to build an audience who will like your page and, hopefully share it.
If you don’t have a Facebook Business Page, which is different from a personal profile, we will help set one up for you. If you do, here’s a quick tip on how to post to engage your followers:
Say you are in the restaurant business, instead of engaging with your followers by asking them to share their favorite menu item; ask them a question you’d like answered and perhaps have a multiple-choice post coupled with an attention-grabbing image or visual to elicit replies. Make certain to post topics your fans would like to answer and try to introduce a bit of humor and include images. After it has run its course, Facebook provides “Insights” on your page where you will see the results about who saw your ad and their level of engagement. Don’t give up if the engagement is less that you hoped for. That’s part of testing what works and what doesn’t. Then start to advertise on Facebook. The cost is extremely low.
Instagram now has “Shopable Posts”. And with half a Billion users, taking advantage of the word-of-mouth marketing features they offer, it just makes sense to have Instagram included in an overall strategy.
Why Facebook Advertising Is Effective
Facebook offers a great opportunity for businesses to target their specific audience and increase your company’s brand awareness and sales. Consider the following vs. other advertising venues:
The most obvious reason is the amount of users on Facebook.
- 1.56 billion daily active users on Facebook on average for March 2019
- 2.38 billion monthly active users on Facebook as of March 31, 2019
Facebook also provides you with many ways to create different ad types according to your objective, including photos, videos, and slideshows.
Perhaps the most valuable feature of Facebook ads is Targeting.
The days of spraying and praying are over.
There are over 2,000 different targeting variables available in Facebook Ads Manager. You can focus your ads to your particular target market.
Get Started On Social Media By Choosing An Audience You Care About
Your Social Media presence doesn’t need to rank first to get results.
While promotional content like Facebook Ads are a proven means of marketing, businesses now need content that focuses on their community. To be successful with Social Media Marketing, businesses must create and share content that resonates with their constituency and followers.
On your business page, you can share your stories, business highlights, new services, or products; a narrative that keeps your customers engaged and interested
Some Not So Final Thoughts
While we absolutely encourage you to begin or improve your Social Media presence, you can earn a lucrative income from selling your products on Amazon, eBay and Etsy. Nevertheless, building an e-Commerce website for your business will provide a more personal customer experience. Pair that with a great social media strategy, and success is just a ‘Like’ away.
Social Media Management FAQ
Social media management is, in part, a process that includes the creation, placement, and analysis, of engaging content posted on social media platforms, like Facebook, Instagram, and Twitter. Social Media Management is much more than just posting to your timeline
Yes. Advertising on Social Media will provide significantly greater visibility for your product or service since Social Media Marketing is targeted. Increased visibility will further improve your chances of driving sales from social media.
Generally, Social Media Marketing generates Leads for the business. It is then the businesses responsibility to Close The Sale.
Hypothetically, a sandwich shop that increased sales by 20% using SMM, would have an Ad Spend far less than a Jeweler who’s sales increased by the same percentage. Costs include a reasonable monthly fixed fee dependent on how many platforms, the Creative (Images, Video, Copy, etc.), in short, it depends.
Social media benefits businesses in a variety of ways; perhaps the most important to some is the ability to establish a dialogue with customers. But first, ask “What are you trying to accomplish? What is your marketing objective? Do you want Brand Awareness, Store Visits, Clicks to your Website or Website Conversions?” Facebook Ads and Facebook Posts provides all this and more.
While we can make recommendations, ultimately the ad spend budget is determined by the client. We wouldn’t recommend a monthly spend of less than $500 for a local business or $1,500 for national reach. Our fees are based on a percentage of ad spend, with a minimum retainer.
That depends on your specific campaign goals. If you are looking to generate sales, Facebook & Instagram is usually our first choice. For clients with larger budgets, Linkedin is also a good option for generating leads. If your goal is to engage your current customer base, Facebook and Twitter would be appropriate. Approximately one million U.S. businesses actively advertise on Facebook. You can’t go wrong choosing Facebook Ads.
- The answer to this question depends on the organization. You can answer this question in a general way by describing a variety of scenarios, including:
- If the goal is conversion, track content downloads, online sales, webinar registrations, online lead generation form submissions, and so forth. These metrics help you understand how many people took action as a result of each.
- If the goal is engagement, learn how many people participate in the conversation: how many comments, replies, reposts or retweets are the posts generating?
- If the goal is awareness, look at reach, volume, and exposure to learn how widely your message is spreading.
- If the goal is driving traffic to the website, track clicks, URL shares, and conversions, along with the path people are using to enter various pages on your website.
Optimizing your Google My Business (GMB) page will help you stand out from your competition in a local search. It also gives your customers useful information, such as your business name, phone number, location and hours.
If your customers use the internet, we think so! No matter the business, we can find and grow you a targeted following, and drive leads to your business.
A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and or interests.
Ads are referred to differently on different social platforms, but in the end they are fulfilling the same purpose. On each platform you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the platform’s advertising interface.
Facebook Ads are the preferred way to advertise on Facebook, and require a Facebook Ads Manager account – also known as Facebook Business Manager. Facebook ads offer you the greatest number of ad options; and the style you choose will depend upon your marketing objective.
How do you find more people who are interested in buying what you sell?
We Can Expand Your Business Through New Market Development and Increased Visibility
We offer our clients an end-to-end solution for Selling on Amazon, Etsy, and eBay.
At High Desert Digital, we believe selling on Amazon, eBay or Etsy, isn’t an option, It’s essential.
Increasing On Line Sales
As part of our Amazon storefront management services, with just some basic information from you, we’ll setup your business’ profile, upload your logo, necessary business information, and all other account details.
If you want to become successful in online sales, now is the time to seize the opportunity and increase your market exponentially.
According to Pamela N. Danziger , “While it’s important for every small business to build and maintain their own retail website, you simply can’t compete with the number of eyes that can find your product on Amazon.”
As reported by Amazon, more than 50% of Amazon’s total unit sales come from third-party sellers.
We could go on and on about why and how. But if you’d like more info, just
Get in Touch!
For more information on our Amazon management setup services, please Contact Us