seo matters

Search Engine Matters

What is SEO and How Does it Work?

The ABC's of SEO

SEO is an abbreviation for Search Engine Optimization, and it describes the analytics behind the ranking of websites when a user performs a search on any one of the various search engines. SEO is the work you have to do on every page of your website in order to have Google  include your site as one of the top search results whenever someone searches for a particular keyword. SEO therefore, are the steps that you must take to rank higher on Google and as a result earn organic traffic from the various search queries people use.

In short, SEO can be defined as a marketing strategy that helps increase the quantity and quality of the visitors to your site.

SEO begins with choosing the correct keywords. 

If you are wanting to rank higher, then you should definitely include LSI keywords (Latent Semantic Indexing) are keywords that are synonyms to your target terms. SEO includes both the technical and creative elements necessary  to improve rankings, and drive traffic to your website,  from search engines.

There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in away that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site more effective for your visitors as well. We believe these principles go hand-in-hand.

We have the knowledge and the know-how to optimize your site for SEO — from creating the terms and phrases (keywords) that generate traffic , to developing a website that’s user friendly.

In addition, by making content available to search engines, SEO  helps boost rankings so that your content will be seen prominently.  The online marketplace is becoming increasingly competitive, and those companies that have invested in SEO will have a decided advantage in attracting visitors and customers.