When To Update Your Website?
WHAT IS THE AVERAGE LIFESPAN OF A WEBSITE DESIGN?
How do you know when you need a new website? The general consensus seems to be that businesses re-design their website every 2 to 3 years.
Could your website be costing you business?
According to a survey by Blue Fountain Media, 81% of internet users think less of a business if the website is not updated, and 39% would think twice about using a product or service if the website is not user friendly and modern.
Some other questions to ask are:
- Has your Santa Fe New Mexico business evolved and your website doesn’t convey your current image or message?
- Is your site not ranking on Google?
- Has your content strategy changed? Would you like to do more publishing, events, and promotions, on social media?
- Has your competition moved forward? Are people in your business discussing different topics and questions these days?
- Has your site fallen behind with design trends? The direction today is toward graphics and video to capture your visitor’s attention.
- Does your site display properly on cell phones and tablets? Most of your visitors are using completely different devices today. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.
Your Website Should Be About Your Customers
Your website should not only be about your company and the products or services that you’re offering; it should be about your audience and their reason for visiting your website.
There is a certain somebody with a definite problem looking to fill a particular need and they’ve found themselves on your website. So to answer the question, “what’s the purpose of a website”:
The purpose of a business website is to turn visitors into buyers.
After helping a visitor solve their problem or find a solution, your website must provide them with a clear and easy next step. It’s referred to as Conversion. Your website conversion rate is the ratio of your website visitors that then go on to take the desired action; like purchasing your product, or requesting information, or making a reservation.
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